Online Dating Business

Online dating is seen as a profitable business initiative, with numerous dating and relationship-oriented websites which are complimentary businesses supporting the new online dating marketplace, simultaneously generating revenue.

Dating sites are increasing not only in the area of consumer usage, but also in terms of the industry’s progression toward providing both online interaction and the business models to support online communities. The online portion of the dating services industry in the US makes up a third of the total revenues (LC, 2003). In November, Florida-based Market Data Research stated that the industry in the US was worth $917 million (Gardiner, 2003). It has been found out that practically one in five men who go online for any reasons say that they check out the dating sites at least once a month. For further evidence of this growing trend, top personals Website Match.com boasts of 600,000 customers forking over $25 a month for membership, suggesting a booming business opportunity.